LF Now Open

This October, California-based LF opened at West Village. Located across from Starbucks between Epic Apparel and Lilli London, LF has become the must have destination for many fashionistas who crave upcoming trends on the fashion circuit. The brand has become well known for their innovative trends, variety and assortment, and personalized styling sessions. With a passion for cutting edge looks the new shop will constantly receive new and innovative product. We met with Mariel Furst from the national LF store team to hear more about the West Village shop.

Game Day Denim

1. LOFT, $34.99 Sheer woven henley blouse 2. L. BARTLETT, $62 Kendra Scott Danielle earrings in goldstone 3. DEMERARA, $400 Romygold fold over clutch 4. SUNGLASS HUT, $139.95 Ray-Ban aviator in gold 5. L. BARTLETT, $173 J Brand low-rise skinny jeans in terra cotta 6. BANANA REPUBLIC, $140 Beloved clog sandal 7. LUCKY BRAND, $59.50 Seed bead leather belt 8. EPIC APPAREL, $229 Citizens of Humanity Angie super flare jeans 9. EYE PIECES, $450 Tom Ford tortoiseshell sunglasses 10. LF, $265 Rebecca Minkoff Kiss & Tell shoulder bag